It is desirable to disseminate the same information through different communication channels for various reasons.

• Information is more accessible when it is made available in several channels that can suit the personal circumstances of each applicant, including various degrees of literacy, education, cognitive capacity, maturity, etc.
• By engaging more senses (listening, watching, speaking), it is easier to understand and retain new information.
  Repeating content increases the understanding of and the trust in the information being provided.
• By using additional channels you increase the chance of actually reaching the applicant.

Therefore, using various channels to distribute information helps you to reach the applicant and strengthen the message.

Applicants must be given the opportunity to receive personalised information. This can be done through oral communication that adapts the communication techniques according to the applicant’s personal circumstances and allows you to deliver messages that are directly relevant to them. Oral communication can be combined with other communication channels to ensure that the information is available to the applicant at all times.

When the information is made available in several channels, it is necessary to ensure that it is consistent.

Practical tip on establishing a link between the printed and digital channels

• Use printed materials to direct the applicant to online information. To do so:
  • make all your printed materials accessible on digital platforms;
  • include a link and/or QR code on your printed material.